PeopleSoft Online Marketing Overview

PeopleSoft Online Marketing provides the flexibility to reach customers through a variety of outbound channels and then manage responses across any channel. Marketing departments are beginning to go beyond traditional one-way marketing—they need the ability to create a relevant, ongoing, automated dialog with customers.

Any dialog has three key parts: reach, response, and interact.

• Reach enables you to reach out to customers through email, web links, and banner ads, as well as traditional channels, such as direct mail. These channels can involve uninitiated interactions or automated event-driven interactions (such as a change in marital status or the purchase of a particular product). Regardless of the channel, customers can then respond.

• Response: When customers respond online, PeopleSoft Online Marketing lets you create targeted web landing pages or splash pages that provide additional information or contain forms or surveys. When customers submit a form, you can design any sequence of follow-up or confirmation pages. Each customer can follow a different path that is based on her or his individual profile information. For example, based on whether a respondent is qualified, you can change the next steps. Similarly, if customers respond via phone, branch scripts let you personalize the interaction for each customer.

• Interact: Once customers respond, you can automate follow-up with simple confirmations, targeted offers, and more sophisticated sequences of interactions.

PeopleSoft Online Marketing enables you to handle the entire online marketing dialog using electronic channels. You can create a dialog by designing email messages to be sent to your target audience and web pages where interested recipients can respond. You can also create advertisements that include web links generated by Online Marketing that direct people to your dialog web pages. The respondents to your dialog go to the web page specified in the email or advertisement and respond to the surveys and offers. The data that the respondents provide on the web pages can be added to your database immediately, and a series of follow-up interactions, such as follow-up email messages, can be sent automatically so that a relevant, ongoing, automated dialog is created. Once a dialog is launched, you can obtain the results of the dialog and any associated marketing campaigns using the graphical analysis tools in CRM Analytics (Marketing Insight sample template).