PeopleSoft Online Marketing Business Processes

Using Online Marketing to create and run marketing dialogs requires that you perform a number of tasks. This section guides you in creating a dialog and provides a brief overview of the specific tasks involved. They include:

• Accessing and setting up

• Preparing Online Marketing for dialogs (the tasks in this step are performed through the PeopleSoft CRM Marketing application)

• Designing the dialog

• Deploying the dialog

• Analyzing dialog results (performed through PeopleSoft CRM Active Analytics Framework)

The following process flow illustrates the PeopleSoft Online Marketing business processes, from the initial access and setup through dialog design, launch, and analysis.